First ever ad campaign for Fair and Lovely

First ever ad campaign for Fair and Lovely

We Indians were never white. But I have never seen this line on the back of any vehicle outside India.

I would call this psychological marketing – “white is good, black is white”

I really wonder, who badly, sometimes advertisement and marketing can affect the society forever.

I just googled some images and realized that now, non of gods are ever portrayed black or brown. Well at least not the good once. In a recent search I found RAVAN – the lord of Lanka, charmingly fair. Well I guess this time it was not fair and lovely, Menz Active – maybe!?

By | 2016-11-10T21:05:54+00:00 October 24th, 2009|Advertising|0 Comments